Friday, August 29, 2014

Why Ikea's Mostly Computer Generated Catalog Will Soon Be the Norm

Why Ikea's Mostly Computer Generated Catalog Will Soon Be the Norm


The rooms in Ikea's catalogs may look like wonderlands of inexpensive furniture, but they're mostly computer generated. Like, 75 percent computer generated. The Swedish juggernaut has experimented with CG product shots for almost a decade now, and it's getting incredibly good at it. But it's far from the only company doing it.


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