Tuesday, September 30, 2014

The Concise, Complex Art Of A Successful Creative Brief

The Concise, Complex Art Of A Successful Creative Brief


Before the creative project there is: the brief. It's a concise communication nugget developed between a client and an artist, or an architect, or a designer, that clearly lays out the mission for the task at hand. Briefly is a short doc that explores the complexity of this short form through the perspective of six big name professionals.


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