Thursday, October 23, 2014

Mother Takes A Holiday: Selling Women's Liberation With Technology


The 30-minute 1952 film Mother Takes a Holiday was produced by the Whirlpool Corporation to sell washers and dryers. Whether it achieved this goal or not I really don't know, but it's a fascinating artifact of post-war techno-utopian thinking, slathered with a healthy dose of sexism.


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