As more and more content becomes available to stream from the comfort of a living room, cinemas are having a harder and harder time luring audiences into theaters. But will turning the movie-going experience into a tame thrill ride—including blasting audiences in the face with water—help boost attendance?
via Gizmodo http://feeds.gawker.com/~r/gizmodo/full/~3/4pSP48b7jjM/would-being-blasted-with-rain-and-snow-get-you-back-int-1697467889 http://i.kinja-img.com/gawker-media/image/upload/s--qrDw-X0b--/c_fit,fl_progressive,q_80,w_636/gczcvwcydb0byvp5t3im.gif
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